Because Self-Publishing Works

There are two books in the Because Self-Publishing Works series:

  • Book 1: Everything I Learned About How to Publish a Book
  • Book 2: Everything I Learned About How to Market a Book

    Each book stands alone. Book 1 covers the process of self-publishing while Book 2 covers the marketing aspects of self-publishing. If you are only interested in getting your book published, Book 1 is all you will need. If you want to grow your self-publishing business, then Book 2 will be more suitable.

    As my valued reader, you will get access to an entire collection of tools, templates, checklists, and other resources to help you through your publishing and marketing journey.

  • Book 1: Everything I Learned About How to Publish a Book

    Book 1: Everything I Learned About How to Publish a Book

    If you are reading this, you probably have a unique story, talent, or idea that you want to share. If you want to use your words to change the world in a positive way, there is no better time than now to write and publish your book.

    Whether you want to write for your mind, your heart, your wallet or for the betterment of humankind, enjoy the journey that you are about to begin, because it can be incredibly exciting and rewarding!

    Read This Book If You Want To Know The Most Intuitive Way To Self-Publish Your Book
    In this book, I will point out those little things that you’ll want to know and give you the tools, checklists, and templates that I have collected or created during our publishing journey. I hope these tools will make your own self-publishing experience better. This book will save you time, money, and confusion.

    In this book you will learn:

  • The advantages and disadvantages of self-publishing
  • Whether self-publishing is right for you
  • The seven steps to publish your book
  • The best practices on editing, cover design, formatting, and pricing
  • How to avoid costly mistakes
  • Where to get help and what tools to use
  • Self-publishing costs and how to save money
  • How much and when you get paid.
  • Book 2: Everything I Learned About How to Market a Book

    Book 2: Everything I Learned About How to Market a Book

    Make your self-publishing business more successful. Stop doing random acts of marketing and start following a solid plan to grow your business.

    For many authors, marketing a book takes a lot of time and yields little or no improvement in sales. Getting your book noticed can feel like an impossible task. Sales surges can disappear as quickly as they arrive. But the result of doing nothing is even more disappointing. Caught in this cycle, most authors end up chasing after reviews, doing a few author interviews or throwing money at sporadic promotions in hopes of selling a few more books.

    Do Not Read This Book If You Are Not Ready To Invest Your Time, Money And Effort

    In this book, I take fundamental marketing principles and apply them to marketing self-published books. I will walk you through building a marketing plan that maps out your own complete and actionable steps to get substantial and sustainable results for your self-publishing business.

    Whether you’re just starting out or are an experienced author, this book is the easiest and fastest way to create a marketing plan that will boost your business growth.

    You will discover in this new radical book:

  • Why "getting your name out there" is often a losing strategy
  • Why short-term tactics don't produce consistent sales
  • How to develop your own actionable marketing plan
  • How to position your books for maximum discoverability
  • How to apply marketing tactics effectively
  • How to create a system that brings in a constant stream of ideal readers
  • How to increase your readership by getting your book into libraries
  • How to craft compelling messages and ads.
  • How to Publish a Book

    $3.99

    • eBook
    • ISBN 978-0-9937586-8-3
    • Paperback 180 pages
    • ISBN 978-0-9937586-7-6
    • Available on Amazon

    How to Market a Book

    $4.99

    • eBook
    • ISBN 978-0-9959387-0-0
    • Paperback 250 pages
    • ISBN 978-0-9937586-9-0
    • Available on Amazon

    Reviews

    Brutally Honest Reviews (Book 1)

    Brutally Honest Reviews (Book 1)

    This is an absolutely excellent book for any aspiring author wondering how self-publishing works and how to go about it. And yes, there are a few tips and tricks in here that those who've already taken the plunge will find helpful as well...

    Ali Julia - Amazon's Hall of Fame Reviewer (Book 1)

    I read a number of books on self-publishing and this one is different. It is different in both in organization and how the material is presented to the reader... I also liked the checklists because they present the information in a very concise manner, there is not a lot fluff in a check list...

    Ali Julia - Amazon's Hall of Fame Reviewer (Book 1)
    Colleen (Book 1)

    Colleen (Book 1)

    Because Self-publishing Works offers a thorough, honest, and straightforward map through the complicated and sometimes confusing world of publishing your own book. If I ever choose to take the journey myself, I will take this book with me as a map.

    Grady Harp - Amazon's Hall of Fame Reviewer (Book 1)

    This is the go to book for beginners and a better guide probably has not been written...

    Grady Harp - Amazon's Hall of Fame Reviewer (Book 1)
    John Murzycki (Book 1)

    John Murzycki (Book 1)

    I wish this book were available before I published my first novel. I highly recommend Because Self-Publishing Works to anyone thinking of self-publishing as well as authors who have already gone through the process. You will learn valuable information and avoid costly and time-consuming mistakes...

    Young H. D. Kim (Book 1)

    pp. 26-27 alone is worth a million dollars with great instructions that make it really possible for any realistic person to actually self-publishes one...

    Young H. D. Kim (Book 1)
    Ali Julia - Amazon's Hall of Fame Reviewer (Book 2)

    Ali Julia - Amazon's Hall of Fame Reviewer (Book 2)

    If you have time to read just one book on marketing your self-published book this should be it...

    James Minter (Book 2)

    I have no hesitation in recommending this book to any serious self-published writer. And if you are a first timer contemplating writing the next best-seller, I suggest you read this book to understand the world you are entering into...

    James Minter  (Book 2)
    Henk-Jan van der Klis (Book 2)

    Henk-Jan van der Klis (Book 2)

    Cam provides a wealth of information to draft your marketing plan, and execute it. Good practices on approaching libraries, book reviewers, involvement in social media, getting your book categorized properly in Amazon to online link analyzers, and pricing...

    Sample Chapters

    TABLE OF CONTENT

    OUR PUBLISHING JOURNEY
    TO SELF-PUBLISH OR NOT

    • What I learned about traditional publishing and self-publishing
    • Self-assessment: Is self-publishing right for me?

    BASIC SEVEN STEPS TO PUBLISH YOUR BOOK
    STEP 1 – WRITE YOUR MANUSCRIPT

    • Self-assessment: I want to publish because…
    • What I learned about the writing process
    • Questions to ask yourself for finding writing inspirations
    • Five tips to get started writing
    • Links to writing communities

    STEP 2 – FIND BETA READERS

    • What I learned about beta readers
    • Sample email to a beta reader
    • Sample questions for beta readers
    • Links to find beta readers

    STEP 3 – EDIT YOUR MANUSCRIPT

    • What I learned about the editing process
    • Checklist for self-editing process
    • Checklist for finding an editor
    • Links to editing software

    STEP 4 – PROOFREAD YOUR MANUSCRIPT

    • What I learned about the proofreading process

    STEP 5 – FORMAT YOUR BOOK
    eBook

    • What I learned about eBooks
    • What I learned about formatting an eBook
    • Checklist for formatting an eBook
    • What I learned about writing/conversion software
    • Links to eBook formatting guides

    Print book

    • What I learned about print books
    • Self-assessment: Should I do print books?
    • What I learned about formatting a print book
    • Five steps to format a print book
    • Checklist for formatting a print book

    Front and Back Matters

    • Front Matter
    • Back Matter

    STEP 6 – DESIGN YOUR BOOK COVER

    • What I learned about cover design
    • What I learned about images
    • Link for images
    • What I learned about fonts
    • Links for fonts
    • Checklist for cover design
    • Links for cover designers

    STEP 7 – PUBLISH YOUR BOOK
    Distribution

    • Amazon’s KDP (Kindle Direct Publishing) Select
    • What I learned about KDP Select
    • eBook retailers
    • POD book distributors
    • Aggregators
    • Printing services
    • What I learned about printing services
    • What I learned about distribution

    Book Description/Blurb

    • What I learned about book description/blurb

    Keywords and Categories

    • What I learned about keywords
    • What I learned about categories
    • Links to sites for keywords research tools

    Pricing

    • What I learned about pricing

    International Standard Book Number (ISBN)

    • What I learned about ISBN
    • Links to sites for ISBNs

    Copyright

    • What I learned about copyright

    Digital Rights Management (DRM)

    • What I learned about DRM

    WEBSITES
    Author Website

    • What I learned about creating an author website
    • Five steps to creating your author website
    • Links for web hosting services
    • Links for free website building platforms
    • Links for website building tutorials
    • Checklist for building an author website

    Amazon Author Central

    • What I learned about Amazon Author Central

    Goodreads

    • What I learned about Goodreads

    PUBLISHING CHECKLISTS

    • Pre-Publishing
    • Publishing
    • Post-Publishing

    SALES & EARNINGS REPORTS

    • What I learned about sales and earnings

    EQUIPMENT & TOOLS
    PUBLISHING COSTS
    MISCELLANEOUS

    • Working with Others
    • Canadian Authors

    Cataloguing in Publication (CIP)

    • What I learned about CIP
    • List of steps to get your CIP

    Legal Deposit

    • Links for Legal Deposit

    Useful Links

    • File Storage and Sharing
    • Freelance Marketplaces
    • Idea Generators
    • Link Shorteners, Backlinks and Universal Links
    • Monitoring Tools
    • Plagiarism Checkers
    • Productivity Tools
    • Reference Tools
    • Research Tools
    • Tracking and Testing Resources
    • Validator
    • Word Counter

    ALL THE BEST WITH YOUR PUBLISHING JOURNEY
    ACKNOWLEDGMENTS
    ABOUT THE AUTHOR

    TABLE OF CONTENT

    OUR PUBLISHING JOURNEY
    TO SELF-PUBLISH OR NOT

    • What I learned about traditional publishing and self-publishing
    • Self-assessment: Is self-publishing right for me?

    BASIC SEVEN STEPS TO PUBLISH YOUR BOOK
    STEP 1 – WRITE YOUR MANUSCRIPT

    • Self-assessment: I want to publish because…
    • What I learned about the writing process
    • Questions to ask yourself for finding writing inspirations
    • Five tips to get started writing
    • Links to writing communities

    STEP 2 – FIND BETA READERS

    • What I learned about beta readers
    • Sample email to a beta reader
    • Sample questions for beta readers
    • Links to find beta readers

    STEP 3 – EDIT YOUR MANUSCRIPT

    • What I learned about the editing process
    • Checklist for self-editing process
    • Checklist for finding an editor
    • Links to editing software

    STEP 4 – PROOFREAD YOUR MANUSCRIPT

    • What I learned about the proofreading process

    STEP 5 – FORMAT YOUR BOOK
    eBook

    • What I learned about eBooks
    • What I learned about formatting an eBook
    • Checklist for formatting an eBook
    • What I learned about writing/conversion software
    • Links to eBook formatting guides

    Print book

    • What I learned about print books
    • Self-assessment: Should I do print books?
    • What I learned about formatting a print book
    • Five steps to format a print book
    • Checklist for formatting a print book

    Front and Back Matters

    • Front Matter
    • Back Matter

    STEP 6 – DESIGN YOUR BOOK COVER

    • What I learned about cover design
    • What I learned about images
    • Link for images
    • What I learned about fonts
    • Links for fonts
    • Checklist for cover design
    • Links for cover designers

    STEP 7 – PUBLISH YOUR BOOK
    Distribution

    • Amazon’s KDP (Kindle Direct Publishing) Select
    • What I learned about KDP Select
    • eBook retailers
    • POD book distributors
    • Aggregators
    • Printing services
    • What I learned about printing services
    • What I learned about distribution

    Book Description/Blurb

    • What I learned about book description/blurb

    Keywords and Categories

    • What I learned about keywords
    • What I learned about categories
    • Links to sites for keywords research tools

    Pricing

    • What I learned about pricing

    International Standard Book Number (ISBN)

    • What I learned about ISBN
    • Links to sites for ISBNs

    Copyright

    • What I learned about copyright

    Digital Rights Management (DRM)

    • What I learned about DRM

    WEBSITES
    Author Website

    • What I learned about creating an author website
    • Five steps to creating your author website
    • Links for web hosting services
    • Links for free website building platforms
    • Links for website building tutorials
    • Checklist for building an author website

    Amazon Author Central

    • What I learned about Amazon Author Central

    Goodreads

    • What I learned about Goodreads

    PUBLISHING CHECKLISTS

    • Pre-Publishing
    • Publishing
    • Post-Publishing

    SALES & EARNINGS REPORTS

    • What I learned about sales and earnings

    EQUIPMENT & TOOLS
    PUBLISHING COSTS
    MISCELLANEOUS

    • Working with Others
    • Canadian Authors

    Cataloguing in Publication (CIP)

    • What I learned about CIP
    • List of steps to get your CIP

    Legal Deposit

    • Links for Legal Deposit

    Useful Links

    • File Storage and Sharing
    • Freelance Marketplaces
    • Idea Generators
    • Link Shorteners, Backlinks and Universal Links
    • Monitoring Tools
    • Plagiarism Checkers
    • Productivity Tools
    • Reference Tools
    • Research Tools
    • Tracking and Testing Resources
    • Validator
    • Word Counter

    ALL THE BEST WITH YOUR PUBLISHING JOURNEY
    ACKNOWLEDGMENTS
    ABOUT THE AUTHOR

    OUR PUBLISHING JOURNEY

    A few years ago, I knew absolutely nothing about the publishing world. After spending countless hours researching and learning, I was able to help my husband publish and promote his book on bestseller lists in multiple categories on Amazon, get it into over a hundred libraries, and have it translated into Chinese.

    If you are reading this book, I assume you are either thinking of having your work published or are interested in knowing more about publishing. I want to help you pursue your own writing dream with the knowledge and confidence you need to succeed. My husband and I have learned a lot about self-publishing during these past few years, and we wish to share our experience with others embarking on their own self-publishing journey.

    In this book, I will point out those little things that you’ll want to know and give you all the tools, checklists, and templates that I have collected or created during our publishing journey. I hope these tools will make your own self-publishing experience better. My intention is to save you time, money, and confusion by outlining everything you need to know as succinctly as possible.

    If you’ve read other books on self-publishing, you will notice that this book includes similar information. However, you may notice the following differences:

    • Although at times it may be necessary to describe the steps needed to complete a certain task, this book focuses more on the publishing process itself. Tutorials and how-to information are readily available and you will get more up-to-date instructions through the Internet than from a book.
    • The world is full of information and advice, but I’ve made sure to include only the most practical and relevant content. I present it to you in an unbiased manner so you can reach your own conclusions and decisions.
    • The book is organized so that you can read it straight through and follow the steps in order. Alternatively, you can use it as a reference manual and find all the related information in individual sections as you need it.

    The information in this book is current at the time of publication. The self-publishing industry will continue to evolve and improve, so certain tools, practices, and resources may change or cease to exist at any given time. For that very reason, I did not include information on how to navigate websites or how to use the tools. Instead, I included the principles and my personal experiences to guide you through the process.

    I’ll always remember how our journey began and the excitement and nervousness we felt when we released something we’d created into the world. We are still amazed at the profound effect publishing a book has had on us. When we hold our book in our hands, we feel a sense of pride, a sense of achievement. Together we created something miraculous that meant so much to the both of us, almost like having a child who never ceases to bring us smiles and happiness.

    I’ve got to tell you that I find it incredibly exciting that in this day and age, anyone can self-publish. Self-publishing can be amazing if you know how to do it properly, but the process is not always intuitive or easy. I have gone through the process, come up with a set of practices that worked best for me, and I want to share my knowledge and experiences with you.

    There are two books in the Because Self-Publishing Works series:

    • Book 1: Everything I Learned About How to Publish a Book

    • Book 2: Everything I Learned About How to Market a Book

    Each book stands alone. Book 1 covers the process of self-publishing while Book 2 covers the marketing aspects of self-publishing. If you are only interested in getting your book published, Book 1 is all you will need. If you want to grow your self-publishing business, then Book 2 will be more suitable.

    In this book, I focus mainly on direct self-publishing of fictional work through Amazon, simply because it is the platform that my husband and I concentrate our publishing efforts on. However, you can use the same process with other platforms.

    Let’s get started on your publishing journey!

    TABLE OF CONTENT

    MARKETING OUR BOOK
    MARKETING 101
    MARKETING STRATEGY

    • Self-Assessment: My goals

    MARKETING PLAN

      CONNECT PHASE: GETTING TO KNOW MY IDEAL READER

    1. Who is my ideal reader?
    2. What is my message to my ideal reader?
    3. How do I get my message to my ideal reader?
    4. CONVINCE PHASE: GETTING MY IDEAL READER’S LIKES

    5. How do I keep track of my ideal reader’s engagements?
    6. What relevant and useful materials can I provide to my ideal reader?
    7. What can I do to get my ideal reader’s respect?
    8. CARE PHASE: GETTING MY CUSTOMER’S TRUST

    9. What can I do to make my customer feel special?
    10. What can I do to get my customer interested in buying more?
    11. What can I do to get my customer’s referrals?

    MARKETING TACTICS
    PRODUCT DESIGN

    • What I learned about product design

    DISCOVERABILITY

    • What I learned about discoverability
    • What I learned about keywords
    • Step to find your keywords on Amazon
    • What I learned about categories
    • What I learned about boxed sets & anthologies
    • What I learned about writing contests and awards

    HOW I GOT JACK’S BOOK INTO LIBRARIES

    • What I learned about getting books into libraries
    • Steps to get your book into libraries
    • Sample email to a library

    ADVERTISING
    HOW I BUILT JACK’S AUTHOR WEBSITE

    • What I learned about author website
    • Five steps to creating your author website
    • Links for web hosting services
    • Links for free website building platforms
    • Links for website building tutorials
    • What I learned about blogging
    • What I learned about social media websites
    • List of social media websites
    • List of social media management and marketing tool
    • What I learned about authors profiles and readers communities
    • List of authors and readers communities
    • What I learned about book fairs, book readings, and book signings
    • Checklist for a book signing event
    • What I learned about advertising media
    • What I learned about marketing materials

    PROMOTION

    • What I learned about Pay-per-Click (PPC) Advertising
    • What I learned about Amazon Marketing Services (AMS)
    • List of PPC platforms
    • What I learned about email subscription services
    • Checklist to schedule book promotions
    • List of email subscription services
    • What I learned about cross-promotions
    • What I learned about joint promotions
    • What I learned about Kindle Countdown Deals and Free Book Promotion

    PUBLICITY

    • What I learned about reviews
    • Ways to get reviews
    • Sample of a request for review to an Amazon reviewer
    • Links to editorial book reviewers
    • Links to book reviewers
    • Links to review services
    • Checklist to differentiate legitimate services from paid review services
    • Checklist for NetGalley listing
    • List of NetGalley co-ops
    • What I learned about contests and giveaways
    • What I learned about Goodreads giveaway
    • What I learned about other giveaways
    • Steps to build an email list of potential readers from your own giveaways
    • List of book sharing websites
    • List of contest and giveaway platforms
    • What I learned about author interviews
    • List of websites for author interviews
    • What I learned about cause-based marketing
    • What I learned about speaking events
    • List of places to get speaking engagements
    • What I learned about crowdfunding
    • List of crowdfunding platforms
    • What I learned about blog tours
    • Checklist for a book tour service
    • List of virtual book blog tours
    • What I learned about press releases and news media
    • List of press release websites
    • Sample press release
    • List of media connection websites

    PUBLIC RELATIONS

    • What I learned about public relations

    CUSTOMER RETENTION

    • What I learned about content marketing
    • Checklist to create great content
    • What else can I use as content?
    • What I learned about copywriting
    • What I learned about headlines for emails and ads
    • Checklist on writing great headlines
    • Where to find great headlines
    • What I learned about email marketing
    • Links to email marketing services
    • Checklist to select your email marketing service

    MARKETING CHECKLISTS
    MARKETING TOOLKIT

    • Glossary
    • How to create your elevator pitch
    • Marketing Calendar
    • Tracking & Measuring Results

    MARKETING COSTS
    MISCELLANEOUS

    • Working with Others

    Useful Links

    • File Storage and Sharing
    • Freelance Marketplaces
    • Idea Generators
    • Link Shorteners, Backlinks and Universal Links
    • Monitoring Tools
    • Productivity Tools
    • Research Tools
    • Tracking and Testing Resources

    ALL THE BEST WITH YOUR MARKETING JOURNEY
    ACKNOWLEDGEMENTS
    ABOUT THE AUTHOR

    MARKETING OUR BOOK

    In my first book, Everything I Learned About How to Publish a Book, I shared the publishing process that I learned while helping my husband, Jack, publish and promote his book on bestseller lists in multiple categories on Amazon, get it into over a hundred libraries, and have it translated into Chinese.

    If you’ve gone through the publishing process, by now you’ve probably discovered that writing and publishing are easier than getting people to buy your book.

    If you are not ready to invest your time, money, and effort, this book is not for you. If you are reading this book, I am guessing that you have already published, want to run your self-publishing business successfully, and are looking for some extra information on book marketing. I have learned the ins and outs of the self-publishing industry and experienced many ups and downs while marketing my husband’s book. I want to share everything I know and have learned so far. This book will help you develop your own actionable marketing plan. It will help you save time, money, and unnecessary headaches as you move through the process.

    When we decided to publish Jack’s book, because, we wanted to do a project together that would leave a legacy. I followed other authors’ advice on ways to promote our book to gain readership. Common activities like running promotions, doing giveaways, and participating in author interviews helped gained visibility and sales for our book, but the results were inconsistent and hard to maintain.

    After about a year, I realized our approach to these isolated activities was not effective. We were using a variety of promotional opportunities and hoping the right person would see the right ad at the right time. On top of that, we were just one of many “me too” ads that got drowned out in all the noise. So all in all, it wasn’t the lack of doing but the lack of strategic planning that failed to sustain results. We needed a purposeful marketing plan that would yield positive, consistent and predictable results.

    Although I am new to the publishing industry, I am not new to marketing. I am not an expert, but I’ve gained valuable marketing knowledge and experience from running my own businesses, from my studies, and from my research of marketing options specific to books.

    Rather than giving advice, I am sharing my knowledge and experience with you. Inspired by various marketing concepts invented by great business leaders and marketers, I’ve taken many ideas based on fundamental marketing principles and applied them to marketing self-published books. So far, I’ve been able to implement parts of my marketing plan to create positive, consistent and predictable results. Everything takes time to do and I can’t wait to see the end result once my plan is fully implemented, but I am so excited that I want to share this with you now! I hope this book can be a signpost pointing the way for you, too.

    There are many freely available recommendations that focus on ways to manipulate system algorithms and on Search Engine Optimization (SEO) to increase visibility of an individual web page or an entire site. Because these tactics and techniques are susceptible to change and often require extensive technical knowledge, I have included very little information about them in this book. However, anything you can do to raise your book’s visibility will help, so please do implement these techniques if you have the desire and the time to do them properly.

    The self-publishing industry will continue to evolve and improve, so certain tools, practices, and resources may change or cease to exist at any given time. For that reason, I did not include information on how to navigate websites or how to use the tools. Instead, I included the principles and my personal experiences to guide you through the process.

    This is the second book in the Because Self-Publishing Works series. As in the first book, Everything I Learned About How to Publish a Book, I’ve made sure to include only the most practical and relevant content. I present it to you in an unbiased manner so you can reach your own conclusions and decisions. This book is designed to be both interactive and as a reference guide. It contains links to checklists, templates and tools. These are exclusively available to you and some are specifically designed to help you carry out the action items throughout this book. You can download them all at once or as you go along.

    Are you ready? Let’s get started.

    About V. V. Cam

    V.V. Cam's philosophy of life exemplifies the saying “Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime.” When it comes to exploring the ever-changing world of self-publishing, V.V. has proven she is no stranger to embracing new worlds and ideas. She has not only learned how to fish, but also has spent her life teaching hundreds of others to become self-reliant.

    The two books in the Because Self-Publishing Works series share the knowledge she learned while helping her husband publish and market his book. You will appreciate her pragmatic advice, compassionate voice, and succinct writing style that bring clarity and fresh perspective to the evolving self-publishing industry.

    Contact: vvcam @ because.zone

    Please free to reach out to me if I can be of further assistance to you in any way.

     

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